“With the advent of social media, customers, more than ever before, vote with their immediate attention and wallet. The mantra of true data driven, cross-channel communication and marketing mix needs to deliver compelling and consistent messages. Sandra Zoratti and Lee Gallagher provide true evidence that the insight generation and actions provide real value, based upon compelling case studies.  A clear must-read for all marketing and sales professionals.”

Dr. Ralf E. Strauss,

SVP, Head of Sales & Marketing Projects, Volkswagen Group

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