www.btobonline.com,
“What I focus on 99% of the time is database marketing, to help our clients leverage existing data about their own customers, to generate personalized, individualized communications that can build loyalty, up-sell and cross-sell,” said Lee Gallagher, worldwide manager for direct marketing with transpromo-service provider InfoPrint Solutions, a joint venture between International Business Machines and Ricoh Co.
The company sponsored the CMO Council study, “Routes to Revenue.”
“The most basic advantage here is connecting online with offline campaigns,” Gallagher said.
www.i-grafix.com,
Also commenting, Lee Gallagher, director of InfoPrint’s precision marketing solutions says, “By combining our scalable technology and proven solutions with Computershare, we will be showing new audiences how to transform their marketing campaigns and enhance the customer communication experience.”
www.print-publishing.com,
Another interesting presentation through …
Another interesting presentation through video conferencing was made by Lee Gallagher, director of marketing solutions for InfoPrint Solutions Company. He started his presentation by saying that the latest buzz is avoiding irrelevance.
…
Lee also said that the magazine industry is not dead; if we integrate the offline and online sales, the growth is very high. Infact, irrelevant communication is going to die. “The concept of ‘spray and pray marketing; has given way to ‘relevant, precise and personalized communication’,”he added.
Reducing mailings by one quarter is …
www.rcmdata.com,
Reducing mailings by one quarter is a huge decrease in carbon footprint,” said Lee Gallagher, Manager, Direct Marketing Solutions at InfoPrint.
“This is significant to see relevant …
www.dmnews.com, 10 Aug 2009
“This is significant to see relevant content being used in this way move into the b-to-b space,” said Lee Gallagher, manager of direct marketing solutions at InfoPrint.
But with this latest job, Sinclair …
www.enxmag.com, 10 Aug 2009 [cached]
But with this latest job, Sinclair and InfoPrint have proven this is just not the case,” said Lee Gallagher, Manager, Direct Marketing Solutions for InfoPrint Solutions Company.
“On the back of the exponential …
www.infoprint.com, 10 Mar 2009
“On the back of the exponential success of our last TransPromo pilot, we didn’t want to expect too much,” said Lee Gallagher, Manager, Direct Marketing Solutions, InfoPrint Solutions Company.
But with this latest job, Sinclair …
www.cspnet.com, 12 Aug 2009
But with this latest job, Sinclair and InfoPrint have proven this is just not the case,” said Lee Gallagher, manager of direct marketing solutions for InfoPrint Solutions.
www.printsolutionsmag.com, 1 Nov 2009 [cached]
Lee Gallagher, manager of direct marketing solutions at InfoPrint Solutions Company, Boulder, Colo., describes the process of transpromo as using data analytics and business rules to make a transactional document relevant to each customer.
QuantumDigital
blog.quantumdigital.com, 14 Aug 2009 [cached]
Lee Gallagher Manager, DM Solutions, InfoPrint
Lee Gallagher Manager, …
www.dmnews.com, 6 Oct 2009 [cached]
Lee Gallagher Manager, Direct Marketing Solutions, InfoPrint.com September 28, 2009
Americans prefer eco-friendly direct mail marketing
www.equimedia.co.uk, 22 Jan 2010 [cached]
Lee Gallagher, manager of direct marketing solutions at InfoPrint Solutions, said: “Traditional mail is still an extremely trusted source for valued communications.”
“It is clear from the results that consumers are aware of the need to be more sustainable and will make changes to help decrease the negative effect of their communications on the environment,” he added.
This is significant to see relevant …
www.dmnews.com, 10 Aug 2009 [cached]
This is significant to see relevant content being used in this way move into the b-to-b space,†said Lee Gallagher, manager of direct marketing solutions at InfoPrint, which is a joint venture of Ricoh and IBM.
Transpromo is the use of variable data software and a marketer’s customer database to print relevant up-sell, cross-sell and promotional marketing messages on transactional documents such as bills and statements. It has been gaining momentum in the business-to-consumer segment, but to date there has been very little adoption on the b-to-b side due to the complexity of the relationships in this space, said Gallagher.
…
“For the driver, it will be easier to manage expenses and optimize their day while the company can reduce costs†under the new arrangement, said Gallagher.
“While providing special offers to …
www.dmnews.com, 14 Oct 2008 [cached]
“While providing special offers to customer is not a new concept, the ability to offer existing customers relevant and targeted promotions that enable a brand to remain engaged throughout the billing cycle really is,” said Lee Gallagher, manager of direct marketing solutions at InfoPrint, in a statement.
US consumers ‘prefer eco-direct marketing’
www.qas.com, 28 Sept 2009 [cached]
“Traditional mail is still an extremely trusted source for valued communications,” explained Lee Gallagher, manager of direct marketing solutions at InfoPrint Solutions.
He continued: “It is clear from the results that consumers are aware of the need to be more sustainable and will make changes to help decrease the negative effect of their communications on the environment.”
“What I focus on 99% of …
www.btobonline.com, 8 June 2009 [cached]
“What I focus on 99% of the time is database marketing, to help our clients leverage existing data about their own customers, to generate personalized, individualized communications that can build loyalty, up-sell and cross-sell,” said Lee Gallagher, worldwide manager for direct marketing with transpromo-service provider InfoPrint Solutions, a joint venture between International Business Machines and Ricoh Co.
The company sponsored the CMO Council study, “Routes to Revenue.”
“The most basic advantage here is connecting online with offline campaigns,” Gallagher said.
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