Precision Marketing Part One- Start Now.
Today’s consumers are demanding relevance. Why? Consumers are hit with an avalanche of over 3000 marketing messages daily. Mailboxes and e-mail boxes are overflowing. The average US household receives five to ten pieces of “junk mail” every day. With this level of overflow, it is no wonder that consumers are growing numb to communication that is not relevant to them. Yet, at the same time, companies like Amazon seem to be cutting through the clutter – delivering loyalty and value.
This white paper outlines simple marketing best practices to improve the relevancy of your customer communications.
Authors:
Sandra Zoratti, VP Global Marketing, InfoPrint (formerly an IBM Company)
Lee Gallagher, Director, Precision Marketing & Sales
Amanda Thall, Global Solutions Marketing Manager
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