“Marketers run the gauntlet of business every day. Saddle up; it’s time for change! Precision Marketing is a great read!”
Bestselling author of “The Mirror Test” & “Running the Gauntlet”
“With the advent of social media, customers, more than ever before, vote with their immediate attention and wallet. The mantra of true data driven, cross-channel communication and marketing mix needs to deliver compelling and consistent messages. Sandra Zoratti and Lee Gallagher provide true evidence that the insight generation and actions provide real value, based upon compelling case studies. A clear must-read for all marketing and sales professionals.”
Dr. Ralf E. Strauss,
SVP, Head of Sales & Marketing Projects, Volkswagen Group
“Today’s marketers need to connect with tomorrow’s customer in a new and intimate way to better segment and predict their behaviors. Zoratti and Gallagher illustrate this ever-changing environment through their “Relevancy Era” by providing pertinent case study examples and recommendations on how to measure and optimize marketing practices to meet customer demand.”
Jeffrey Boorjian, Vice President of Marketing, Caesars Entertainment
“Are you simply creating marketing campaigns to satisfy your own ego? That’s what most companies do even though highly sophisticated tools exist to help you reach individual buyers directly with information they appreciate. Precision Marketing is your guide to creating relevance to your buyers and driving success for your business.”
International Best-selling Author of ”The New Rules of Marketing & PR” and “World Wide Rave“
Pre-Order Now!
As business marketers, the pressure to engage and retain valuable customers in a challenging economy while communication channels are exploding presents a daunting dilemma. The cacophony of marketing messages has risen to a deafening level with the advent of a multitude of new online marketing channels — social media, mobile, email, blogs – adding to the already crowded world of offline marketing – direct mail, print advertising, TV, radio.
In response, consumers are voting with their dollars and their attention. Many consumers have made it clear that it’s all about relevant, targeted messaging, rather than about the medium. The era of mass messaging with irrelevant, cookie-cutter content is clearly over.
Precision Marketing helps break down the perspectives, capabilities and skills necessary to deliver more powerful marketing results. Case studies from companies such as Fiat, Amazon, Tesco, ING and others show how today’s leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing to set themselves apart and reach a whole new level of growth.