“With the advent of social media, customers, more than ever before, vote with their immediate attention and wallet. The mantra of true data driven, cross-channel communication and marketing mix needs to deliver compelling and consistent messages. Sandra Zoratti and Lee Gallagher provide true evidence that the insight generation and actions provide real value, based upon…
“Today’s marketers need to connect with tomorrow’s customer in a new and intimate way to better segment and predict their behaviors. Zoratti and Gallagher illustrate this ever-changing environment through their “Relevancy Era” by providing pertinent case study examples and recommendations on how to measure and optimize marketing practices to meet customer demand.” Jeffrey Boorjian, Vice President…
“Are you simply creating marketing campaigns to satisfy your own ego? That’s what most companies do even though highly sophisticated tools exist to help you reach individual buyers directly with information they appreciate. Precision Marketing is your guide to creating relevance to your buyers and driving success for your business.” David Meerman Scott, International Best-selling…
A person that discovers a new course or way, especially through unexplored regions.
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Copyright © 2012 Lee Gallagher